Enterprise and Entrepreneurial Management Essay - 7

Enterprise and Entrepreneurial Management - Essay ExampleThe evaluations of the assumptions help to transform to what extent the assumptions are valid. Finally a conclusion is provided to summarise the findings and the assumptions considered in the business program. 2.0 The business plan The business plan endeavours to create a guideline about the market segment, the sources of fund and the cash inflow and outflows for a point of three years. The choice of non sugar organisation is limited and so is the type of products and services. The non profit organisation is named as expansive provide Service. The choice of the non profit organisation is also supplemented with the choice of products and services. Sumptuous Catering Services is a food catering service that serves food both demand found occasions as well as for regular occasions. 2.1 Choice of products and services Types of products Sub categories in from each one type of products Boxed typed lunches sandwich, salad, deli type salad, fresh fruits, cookie and chips Buffet type lunches Party platters, Sandwich wrap platters, Baked potato bars, Lasagna bar, and Taco salad bar Source (Authors Creation) The choice of the products mustiness be supplemented with proper justifications regarding the market segmented of the product. The market segment depicts who are the target customers and the proportion of takers of the concomitant product in the population. The choice of the product is food and catering. The probable market segment forget act two types of customers one who place orders on a regular basis and ones who seldom place orders. For example, the uncommon customers can include parties and get-together, celebrations of special occasions and other on-demand basis. The more frequent customer types include bunk lunches, school lunches, college lunches, hospital, other government sector canteen lunches and dinners. The demand from the regular type customers are more or less stable and have same type of demand for a long period of time (Garnier and Gasse, 2001). 2.2 The following table indentifies the major and minor customer types Source (Authors Creation) 2.3 Market outline of the major and minor type of customers Source (Griffith and Dorsman, 2008) Projected growth of the market segment Market summary Year 1 Year 2 Year 3 Year 4 Year 5 Potential Customers Growth Major customer types 2% 2% 2% 2% 2% 2% Minor customer types 14% 2% 14% 16% 18% 20% Total 16.00% 4% 16% 18% 20% 22% Source (Authors Creation) 2.4 Promotion strategy Sumptuous Catering Service is a non profit organisation so the promotion strategy will be intentional keeping in mind the cost involved in promotional campaigns. The promotional strategy will be a low cost, low visibility programme at least for the first year. A number of non profit organisations like the NGO and self help groups will be roped in exploitation the word of mouth strategy and the email campaigns (Griffith and Dorsman, 2008 ). The self help groups and the NGO are linked to various(a) governmental and nongovernmental