Film Analysis Of Nightcrawler - 1378 Words

Nightcrawler (Gilroy, 2014) is about a young man, Lou Bloom who begins a career in L.A. crime journalism. He does many bizarre and unethical things, and really just goes too far to become successful in the industry. Throughout the movie, we see how today s news and television culture will go as far as they have to for publicity. From the camera man doing whatever it takes to get a good shot, to the news companies paying top dollar for a film, in the end it s all about getting publicity and money. In the Washington Post, Michael O Sullivan tells us about how Jake Gyllenhaal, who plays Lou Bloom has previously said If the movie registers a 10 on the f---ed up scale , Gyllenhaal argues, it isn t because Lou is a monster, but†¦show more content†¦Throughout this all his partner, Rick is doubting it and telling him how messed up it is and how he doesn’t want part of it and in the end Rick is the one who gets killed because of Lou setting him up. After following the car chase and watching the cars wreck, Bloom walks over to the car and sees one of the men sitting underneath the car, and yells to his partner, He s dead, get this shot. He knew that he wasn t actually dead, but wanted to get the best shot possible of the man in the car and didn’t want to do it himself because he expected that he would probably shoot. When the detective is questioning him, she is disgusted by the fact that he recorded his partner dying and then just left him there. Blooms resp onds by saying That’s what I do, it s my job. I like to say that if your seeing me your having the worst day of your life(Gilroy). He seems to look at all of this like its just how life goes and it sucks to be the victims of what is happening, he doesn’t mind if someone is dying and the last thing they see is him holding a big camera in their face. Lou s work is shooting videos of grieving widows, home-invasion victims and human roadkill for Los Angeles TV stations as told by Richard Corliss, and this is exactly what it is. The news stations hope for things like this because if they are the station that gets the best footage, noShow MoreRelatedAnalysis Of The Film Nightcrawler 947 Words   |  4 Pagesthe things one does or is it about the reason one does the things they do? There s good and bad in everyone. Humanity isn t perfect, and our lives are so complex. In the film titled Nightcrawler, Louis Bloom shows viewers first-hand what it is like to be a journali st in the fast pace city of Los Angeles. Throughout the film, Louis attempts to manipulate the other characters and uses their weakness against them to get whatever he desires. Even though a person may be considered as a bad person theyRead MoreAnalysis Of The Film Nightcrawler1524 Words   |  7 Pages Nightcrawler Through The Homeric Perspective Have you ever been stuck in a bad mood that causes everything to happen in your day to seem bad? Have you ever had a good day with the opposite effect? Mood changes perspective on everything. You are always in a mood. Throughout different ages of the world, mood has always been there influencing the day to day choices. Hero’s are portrayed in modern day society to be someone who is willing to risk their lives for others, would you consider a hero toRead MoreComics, The X-Men, and Popular Culture Essay4876 Words   |  20 PagesMarvel introduced new characters to the team who had more diverse and international backgrounds. The Giant Sized X-Men (as the team was named) introduced international characters that could attract a bigger fan base to the series. Characters such as Nightcrawler (Great Britain), Wolverine (Canada), Colossus (Russia), and Storm (Africa) including all the original members, helped advertise the team to an American culture that was already highly internati onalized. In the literature of the story line during

The Effects of Music in Advertising - 6197 Words

Effects of Popular Music in Advertising on Attention and IVIemory DAVID ALLAN Saint Joseph s University dallan@sju.edu This study examines the effects of popuiar music in advertising to determine both the theoreticai (the effect of popular music on the processing of advertising messages) and practicai (the design of more effective advertisements using popuiar music) impiications. An experiment is reported that tested the effects of three integrations of popuiar music in advertising: originai iyrics, aitered iyrics, and instrumentais (plus a controi treatment with no music) on attention and memory. The results indicated that song vocais, either originai or altered, are more effective stimuii of advertising effects than instrumentais†¦show more content†¦In this research popular music is defined as well-liked and well-favoured (Middleton, 1990) music for ordinary people (Shuker, 1994) that has wide mass media exposure, but usually only for a fixed period of time. Its impact is either overstated or understated. Yet, it is an important part of both a thriving cultural and entertainment environme nt. To some it is a business and to others it is a way of life. While many would argue its cultural contribution to society (Adorno, 1941; Horkheimer and Adorno, 1944; Peatman, 1944), few would argue its potential to impact and to influence individuals. Advertising inspires ambivalence equal to that of popular music. Advertising is defined as the paid, nonpersonal communication of information about products or ideas by an identified sponsor through the mass media in an effort to persuade or influence behavior (Bovee, Thill, Dovel, and Wood, 1995, p. 4). Ironically, communication theorist Marshall McLuhan called it the greatest art form of the twentieth century (Andrews, 1987, p. 5). But advertising pioneer David Ogilvy said he did not regard it as an art form but as a medium of information (Ogilvy, 1983, p. 7). Both McLuhan and Ogilvy would agree that advertising is everywhere throughout society. Whether you agree it cultivates or contaminates, mirrors or manipulates that society, you cannot avoid it. While there is a considerable amount of disagreement on the societal implications of the practice of usingShow MoreRelatedHow Music Is Used For Advertising1524 Words   |  7 PagesHow Music is Used in Commercials Now adays and before music is an important factor in media advertising. As media is tool for advertising and it reaches to many users and customers music can play very significant role. And music serve the general promotion targets in business. Jingle music is very common technique for aiding the ad. Most of popular companies in globe are very succesfull because of using Jingle music in their ads. A very good jingle attracts the consumer s attention and makesRead MoreEssay about In what ways does advertising effect young people?650 Words   |  3 PagesWe can see advertising everywhere around us, in the streets, television, magazine and radio. Currently most companies are finding different ways to sell their products. Advertising expert try to appeal to young peoples needs and feeling making their product attractive and desirable. As a result this affects young people to drink alcohol and eat junk food. This essay will explain that advertising increases young peoples obesity and encourages them to drink alcohol. Advertising affect young peoplesRead MoreEssay on A Comparison of Two Television Advertisements1065 Words   |  5 Pagesimportant medium for advertising, and advertising is a vital component of traditional TV business models. It has always been difficult to assess the benefits of TV advertising as advertisers have traditionally had only a vague idea of who may have seen a particular advert and the actual impact on them. However, they can try and target an audience specifically e.g. time, channel of advert, etc. Most channels gain over 50% of their revenue from TV advertising firms. Without TVRead MoreHow Technology Affects Our Lives858 Words   |  4 PagesAs technology impacts our lives more and more and the pace of life quickens for consumers, businesses are also experiencing a similar effect with product life cycles. Products like people, experience various stages of life as they are introduced (aka born), grow, mature, and depart from the consumer zeitgeist of their time in existence. As a result, marketers must plan for these various stages and operate differently to in each stage a product’s life cycle to ensure the product matures and remainsRead MoreHow Technology Affects Our Lives And The Pace Of Life Cycle850 Words   |  4 PagesAs technology increasingly impacts our lives and the pace of life quickens for consumers, businesses are also experiencing a similar effect with product life cycles. Products like people, experience various stages of life as they are introduced (i.e. - born), grow, mature, and depart from the c onsumer zeitgeist of their time in existence (Solomon, Marshall Stuart, 2012). As a result, marketers must plan for and operate differently in each stage of a product’s life cycle to ensure the product remainsRead MoreHow Is Mass Media Effecting This Generations Sexuality?663 Words   |  3 Pagesaddiction. It was until recent years that TV networks like MTV start airing reality shows about teenage girls becoming young parents. Shows such as Teen Mom and 16 Pregnant have a reverse effect on society because the teenage mothers of these shows are becoming celebrities off their pregnancies. This effect can leave adolescents confused about whether it is negative or positive to become a teen parent. Out of curious, I asked some of my elders about TV in their time. One of the main differenceRead MoreNetwork of People in the Film Industry Essay example1120 Words   |  5 PagesNetwork of people in the film industry The film industry, unlike the music industry or the art world, consists of simultaneously literary, visual and audio elements. As a result, the film industry is a complex industry with talents from more diverse fields involved. According to a web page, Film Jobs Hierarchy (2013), the production of a film normally consist of four phases, namely development, pre production, production and post production, and an additional phase of distribution. Each involvesRead MoreOld Versus New Methods Of Advertising999 Words   |  4 Pages The Old versus New Methods of Advertising The approachable tactics used to draw in consumers by advertisers have been fairly equally traditional and nontraditional. In recent years more people have been drawn to more (electronic) social sites instead of TV or magazines for the new and up to date trends that interest consumers. One example of a new form of advertising is stated by Louise Story in the article â€Å"Anywhere the Eye Can See, It’s likely to See an Ad,† he illustrates the electronic advancesRead MoreEssay on Effects of Alcohol Advertisements on Youth1149 Words   |  5 Pagesto their conversation. I never thought a quiet evening could turn into an argument over a news report and some irresponsible teenagers. However, I must admit, it made my brain do some serious thinking. Could alcohol advertisements have a negative effect on youth? Could alcohol advertisements urge young men and women to try their hand at drinking? Could alcohol advertisements indirectly be the cause of most traffic accidents that take place under the influence of alcohol? There are infinite questionsRead MoreAnalysis of an Audi Car Advertisement Essay1373 Words   |  6 Pages Advertising is a media form which aims to seek huge influence over its audience in order to sell the product that they are promoting. Advertising is a complicated and extremely difficult business where many different people have to work long and hard in order that the viewer wishes to purchase their product once he has seen it. Adverts are made in advertising agencies and one advert usually takes around a month until

Similarities And Weaknesses Of Descartes And Locke On The...

Have you ever wondered about how we got the ideas that we have? Renà © Descartes and John Locke, both seventeenth-century philosophers, are often seen as two of the first early modern philosophers. One question that the both of them try to tackle is the origin of ideas. Descartes and Locke do not provide the same answers to this question. This paper will discuss some of the strengths and weaknesses of both augments of Descartes and Locke on the topic of the origin of ideas. It will also discuss who had the stronger argument overall. Descartes believes that all of our thoughts are innate. These are ideas that you were born with and not acquired through our senses. There are some strengths and weaknesses in this augment. First off is one of the strengths that I see with his argument for innate ideas. It is his argument about senses and how they are unreliable. Descartes says that we cannot trust our senses because our senses can lie to us. I find this augment to be quite valid because our senses can fool us fairly easily to make us think that things are not as they appear. This lead to Descartes’ thoughts that our senses could be completely unreliable if we are insane or dreaming. There is no definitive test to tell if we are dreaming because you can always dream the results. While Descartes claims that there is no way to be certain that one is not asleep. Descartes came up with one of his most popular thoughts â€Å"I think therefore I am† when combating his dream argument.Show MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesresearch interests are in (1) personality, moods, and emotions; (2) job attitudes; (3) leadership and influence behaviors; and (4) careers (person–organization fit, career success). Dr. Judge has published more than 140 articles on these and other major topics in journals such as Journal of Organizational Behavior, Personnel Psychology, Academy of Management Journal, Journal of Applied Psychology, European Journal of Personality, and European Journal of Work and Organizational Psychology. Fellowship: Dr

Assignment # 3 Worldcom Accounting Scandal - 1486 Words

Assignment # 3 WorldCom Accounting Fraud By Mark A. Cowan Strayer University ACC 499- Accounting Capstone May 15, 2011 The purpose of this paper is to discuss the aspects of the WorldCom accounting scandal and the effects that this scandal had on the accounting world as we know it. We will discuss the corporate culture at WorldCom and how it contributed to the accounting fraud, how the CEO’s desire to be the #1 stock on Wall Street contributed to the fraud, pressures on accountants to book and release accruals to meet expectations, pros and cons of whistleblowing, and the creditability of the accounting profession when corporate fraud is revealed. First, we must look at WorldCom as a business standpoint. The driving factor†¦show more content†¦In practice, it is not always easy to determine at what point legitimate discretion becomes aggressive discretion, or at what point aggressive discretion becomes abusive and fraudulent†. (Accounting Capstone, 433) As one can see it is totally dependent upon the integrity of the accountant as to whether the accrual accounting is ab ove board or not. Whistleblowing can be defined as the disclosure by a person, in a government agency or private enterprise, to the public or to those in authority, of mismanagement, corruption, illegality, or some other wrongdoing. Since the 1960s, the public value of whistle-blowing has been increasingly recognized. For example, federal and state statutes and regulations have been enacted to protect whistleblowers from various forms of retaliation. Even without a statute, numerous decisions encourage and protect whistleblowing on grounds of public policy. In addition, the federal False Claims Act (31 U.S.C.A.  § 3729) will reward a whistleblower who brings a lawsuit against a company that makes a false claim or commits Fraud against the government. (Free dictionary) Persons who act as whistleblowers are often the subject of retaliation by their employers. Typically the employer will discharge the whistleblower, who is often an at-will employee. An at-will employee is a person without a specific term ofShow MoreRelatedThe Ethics Case Study Assignment1343 Words   |  6 Pageser Ethics Case Study Assignment 1. Overview Of the Corporation: †¢ WorldCom is a company built on telecommunications in the United States. WorldCom was invented in 1963 and the MCI WorldCom was established in 1998. During the 1990’s, WorldCom was a fast growing company in terms of their telecommunication services. The company started to supply long distance calling in 1983 and was considered the fourth best phone providing business. It was very effective due to the quality and quantity of servicesRead MoreThe Enron and Worldcom Scandals875 Words   |  4 PagesE. Boos – Week 2 – Assignment February 17, 2013 The Enron and WoldCom Scandals ENRON 1. The segment of Enron’s operations that got them into difficulties had several parts. They published misleading financial reports. They could not meet their bridge financing commitment with Barclay Bank because outside investors were not found. Because of this, they restated activities of JEDI and Chewco SPEs so they could be retroactively consolidated into Enron’s accounts. The SPEsRead MoreTen Publicized Audit Failures1655 Words   |  7 PagesAFM 201 – Part 1 Auditing Fall 2007 Group Assignment 2 Publicized Cases of Alleged Audit Failures Involving Large Public Companies 1) Ten Publicized Audit Failures i. Parmalat (2003) - Deloitte Touche Tohmatsu /Grant Thornton Misleading investors with â€Å"Brazen Fraud† was what the United States (US) Securities and Exchange Commission (SEC) had sued Parmalat for in 2003. It all began when Parmalat defaulted on a bond payment worth $185 million. This raised a flag for auditors and banksRead MoreThe Ethics Of Sarbanes Oxley Act1667 Words   |  7 PagesAbstract Sarbanes-Oxley Act was enforced in the past but caught everyone’s attention when drastic audit failures from Enron and Worldcom happened. An enhanced act (SOX) was enacted in 2002 improving audit quality. In particular, section 404 provides guidance of assessment to internal control. For an accounting perspective, internal control is a system for internal and external auditors to measure performance and recommend the improvement of the control. It is definitely correct that both enforcementRead MoreAn Analysis of Corporate Collapses4180 Words   |  17 Pagesthe text. I also declare that it has not been submitted for assessment in any other unit or course. Table of Contents Executive Summary 3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Agency Theory and Relevant Hypotheses 5 ABC Learning Centres Limited - Australia 7 Olympus Corporation - Japan †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 WorldCom Incorporated - United States of America†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 Conclusion 16 Reference List†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦17 Executive Summary Read MoreEthical Dilemmas1374 Words   |  6 PagesAbstract According to the phase 2 individual project assignment instructions, each student is asked to look at two scenarios and answer the related ethical questions following each one (CTU Online, 2013). Additionally, it is asked that each student provide a discussion on the new GAAP guidelines for consolidating entities, and to provide an example of a firm that has experienced trouble for failure to comply with the GAAP guidelines. Read MoreU.S. GAAP vs IFRS3443 Words   |  14 PagesOctober 1, 2013 U.S. Adopting IFRS The United States is coarsely going through a big dilemma. It is deciding whether to adopt International Financial Reporting Standards (IFRS), or to stay with the current U.S Generally Accepted Accounting Principles (GAAP). Since this is such a serious decision, now would be an opportune time to take a look at what the advantages and disadvantages would be of switching to the new way of financial reporting, and doing so, shows the beliefs of theRead MoreAssignment 1 You Are An Entrepreneur1708 Words   |  7 Pagesï » ¿Assignment #1: You Are an Entrepreneur Student life does not generally afford a great deal of free time to pursue your personal interests; however, at one point, you may have considered turning a personal interest or hobby into an official enterprise. Today, you have finally decided to turn that hobby into a business but have realized that you need start-up capital from a lender or investor. To obtain funding, you need to convince a lender / investor that your business is more than a hobby. YouRead MoreWorldcom And Its Impact On Corporate World Essay4477 Words   |  18 PagesINTRODUCTION: WorldCom was U.S based Telecommunications Company. It was second greatest long partition phone association in U.S., which had been working together since 19th century. It was built up in 1968. It was the benchmark long partition telecom and web access. Today, it is perhaps best known for a bookkeeping embarrassment that stimulated the association shred for insolvency security in 2002. WorldCom overseers effectively exaggerated the association s bookkeeping numbers, enlargement theRead MoreAc 504 : Ethical Issues1993 Words   |  8 PagesUnit 6 Assignment AC 504 – Ethical Issues in Business Accounting June 23, 2015 Kumar Jadoo â€Æ' Abstract The Sarbanes-Oxley Act of 2002, which is also known as the Public Company Accounting and Investor Protection Act or the Corporate and Auditing Accountability and Responsibility Act and then more commonly called Sarbanes-Oxley, or SOX, is a United States federal law that set new or enhanced standards for all of the United States public company boards, management and public accounting firms.

Marketing Strategy and Plan Value Chain System

Question: Discuss about the Marketing Strategy and Plan for Value Chain System. Answer: Value chain analysis and Radish Boyas business process Value chain system entails over multifarious aspects. Research and development are a key focus of the system. By RD, Radish Boya aims to establish a state-of-the-art website and paperboard equipment for packaging. The competitive advantage in this regard is quality control and procurement. Procurement focuses over how the firm would grow organic veggies. The quality control ensures regulatory safety measures complying with the business standards. Radish Boya intends to operate online by accepting orders and catalogs online. Concerning sales and marketing, the firm strives to maintain customers by annual fee and membership fee. Radish Boya maintains specialized refrigerated truck to keep the food fresh. The firm has assumed to be a key player in Thailand. The implementation of value chain system has propelled the firm in gaining a strong foothold in the market. The food market accentuated from USD 14 billion to near about USD 25 billion. The target customer is mainly, mid-aged working women. The KBF includes over seven thousand type of food items, strict food safety standards. The KSF comprise of offering a reasonable price for regular items like the membership fee, offering catalog, customer visit, to name a few. Market study of Oisix and KSF analysis Oisix Inc. is mainly engaged in the sale of flowers, food, and diverse items over the internet. It functions by the means of home delivery of items being purchased through the internet. Fresh, frozen and chilled refrigerated items are a favorite amongst the customers. Oisix has been able to find firm footing in the market using value chain analysis. Natural food market had grown substantially over the years. From a trifling USD 14 billion, the firm amassed USD 24 billion over the years. Oisix witnessed rapid growth in the organic food market, and food safety growth is expected yearly. The firm had fared well as far as profitability index is concerned. Oisix Inc. registers overall 5.0 as profitability score which is higher than its players. The company has managed to establish rapid growth in internet usage. The target customers are mainly, internet users, youths, and working women. KSF: Oisix Inc. aims to build trust through safe food items which could be favorites among the children. The firm intends to achieve the top flavor and offer convenience by making delivery possible round the week. Oisix does not entertain any membership fee, unlike its peers. It facilitates small purchases even if that is for one single product. Delivery of items is done as per customers' preferred time and date at a measly value. The firm operates via internet only.

Effects of Music free essay sample

Music can control a much larger part of your life than most people would like to believe. Music can affect us in ways in which were not even aware of, and for this reason, music is simply amazing. There is a large number of studies behind music. Not even just the typical music you hear on the radio or that you download from the Internet, but any sounds and the way they can affect your mood and reflect your personality.It has been proven that certain types of music can evoke sadness, while others can give you an excitement. Music is used in millions of places for this reason. Advertisements. Advertisements and movies are based around the audio! Certain types of music are more likely to evoke emotions in people which will In turn make them feel a certain way. Sometimes this is great for producers in the economy because they can use music in their advertisements to help produce more profits, because people will become much more interested In the products that theyre offering. This works the same in the film industry. The film industry is interested in inflicting some sort of mood on its audience. If a movie is able to inflict an emotion Into people, then the movie Is looked upon as a much better movie, and therefore Is more likely to make more money. Music can really affect more parts of the economy than you would ever even take into consideration. One amazing thing, that Im sure youve never even stopped to think about, Is the music In a casino. They tend to play very uplifting music, music that will make you want to stay longer.Theoretically, the longer you stay in a casino, the more money the casino will make from you. The casino wants to keep you In their business for as long as they can. Music Is one way the owners can go about this. Another irrelevant yet interesting method they have is to release scents that cause people to become more satisfied with what theyre doing, and will make them In turn be more comfortable In the environment and want to stay longer, making the casino more money in the long run. Pop, lighter rock, and most dance music tends to be a very uplifting type of music.If youre ever looking for a booster, listen to some of this mussel I actually enjoy listening to this music every day before going to take classes, because it lifts my spirit and helps me make it through the day. Downbeat music such as death metal and rap music tends to affect peoples motions In a much darker form. However, this Is all personal preference and you cannot base all of this on my opinion. Overall, music has a much greater affect on you than you would believe. Experiment. Listen to new music all the time. See what music gives you chills down your spine.See what music you cant understand and hate. Theres something out there for everyone. The Effects of Music In some way, music affects everyone. Whether it is, a young girls favorite song on the radio, a college students escape from reality or a form of entertainment to a married couple, music brings everyone together. Music definitely affects the lifestyles of people in many different ways. The diverse styles of music makes people look and act differently. Music has many different levels. To me, levels meaning; the extreme. Music creates style. It causes people to talk, act, and dress the way they do.I hope to discover how much music influences people, especially college students. Also, the more fascinated they are the more influences it has to them. I would like to prove, that to some, music is nothing more than the pop song playing on the radio in the car, and to others, it is a major part of their life. It is very interesting to me, to earn the effects music has toward people. Music impacts everyone in some way (positive or negative), but I think it impacts college students the most. I would like to know the reasons people are listening to music they buy and support.Also, the reasons certain groups are more popular than others. I used a couple various methods of research to conduct my research. I wrote up ten surveys with some questions about gender, age, what they buy, do they attend concerts, and do they support local music. I passed these surveys out to completely random students so there was no imbalance of the results. I hope to find out certain things like: are males affected more than females from music; who buys more clothing/ accessories; is local music important to college students. Another form of research was done by making some observations.I observed places that college students live. I observed a few of my friends apartments very closely and also observed a couple other houses that I was invited to over the past month. By doing this, I hope to generalize what they like and how it influences them. For example, posters of music groups hanging everywhere will indicate a more of an influence than paintings, by say Picasso. Clothing, Jewelry, and actual speech from people may also provide some interesting details. While making these observations, I had also done a couple interviews.A couple were formal, sit-down interviews and the others were Just conversations that I thought would be helpful to making my research complete. After giving some thought to my results, I decided to add a section about my personal history. Throughout my life music has affected me in many different ways. It has helped me through some very important decisions, such as, how I feel, who I am with, where I am going to go. When I was ten years old, I got my first guitar. It was an acoustic guitar. I loved to play it, but dreaded going to the lessons. My parents forced me because I couldnt play a single note.After a year or two things started to come together and I could play some songs. Then I decided to purchase an electric guitar. For me, this was the greatest thing to ever happen to me. I played everyday at any time that I could. My favorite group was the Beastie Boys. My friends and I would pretend we were them and put on shows pretending to be them. As I got older, I would purchase any music that I could; cassette tapes, records, videos, posters, anything that dealt with music. Around seventh or eighth grade, I purchased a used drum set. My other friends all played, so we decided to form a band.We would practice in the garage as much as often until my parents said enough, until it became an obsession. We played a couple of parties (nothing big, because this was the eighth grade), but still a major part of my life at the time. One day during practice, I remember my good friend, the lead singer, telling me booked a real gig, in downtown Pittsburgh. We got a set ready and about a month to Most people there were friends and family, but still a nice turnout. Since then I event been playing in a band, but still love making music. Most of my friends are really into music too.We swap music with each other and talk about it all the time. En I switched schools in high school, music really helped me make some friends. Introit music my life would be totally different and a lot more boring, so Im glad it turned out this way. I am very happy with the results that I got from the surveys. There were ten surveys filled out. Of the ten, six were females and four were males. Eight of the ten all liked rap/hip hop music or said rap along with some other forms. The other two liked rock, punk, or memo. No one put classic rock as their choice (which I found to be ere interesting, because I like classic rock). There were two other questions I found to be very much related. Everyone that collects music, any form, (CD, cassette tape, or mainly) has clothing and/or accessories that support music, for instance, posters, T- shirts, and hats. Four out often said they regularly attend concerts. I was very pleased to hear that eight often support local musicians/bands. I am a music lover, Assai you know) so the local scene is very important to me. Here is a graph I constructed from the surveys. Females Males The interviews came out to be very useful also. I talked too music lover/musician/ collector.His name was Neil and he was very cooperative. We talked about the unusual styles of music he liked. He has a very wide range of music in his collection. En talked about some of his favorite artists, some being Pittsburgh based groups. He loves live music and goes to as many shows as possible. He said its hard to get to places without a car and with classes He also said l Just saw The Roots play for my sixth time last week, at a little place in Oakland. We were talking about how they are definitely one of his favorites, if he had to pick. I asked him why he was so into music.He replied Its a stress reliever. It takes my mind off school, work, and peoples pettiness. Another interview that I performed was not as formal. This one was with my dad at the dinner table. It was pretty short and to the point. I asked him if he likes music. He said No. I then asked him if he ever listens to it and he said No, when I am in the car I listen to the news or talk radio and when Im home Im either working or Matching TV. After doing this research, I realized that by doing interviews you can really feel the emotion from the answers compared to reading a survey.I think that Interviews did help me make certain things easier to understand on the survey. Ere Effects of Music on Peoples Emotions ay Rachel Mattson, owe Contributor , last updated July 02, 2012 Movie producers and recording artists use music to manipulate the emotions of audiences to feel ;everything from excitement to sadness during movies and performances. No one can However, music therapy or the study of musics impact on emotions examines how music cause positive changes in listeners and patients for areas including early childhood development, healing and recovery, and overcoming negative emotions. Early Childhood Development * Music plays an important role in early childhood emotional and intellectual development, according to information compiled by Brad Kennedy and Jennifer Durst. Their research confirms that even while in the womb, babies can tell the differences between certain types of music. Also called prenatal stimulation this technique has many positive effects including higher levels of intelligence and creativity, along with the ability to calm down when listening to music.Suggested usages for music in early childhood development include teaching children to analyze songs so they can learn how to express and identify their emotions, though processes, behaviors and situations as a way of developing cognitive and motor skills. Healing and Recovery * The American Music Therapy Organization states music therapy can allow emotional intimacy with families and caregivers, relaxation for the entire family, and meaningful time spent together in a positive, creative way. Add itional studies show that music therapy can cause changes in physiology by releasing brain chemicals including melatonin, morphophonemic, epinephrine, serotonin and protraction, which elf to reduce depression, regulate mood and make patients feel calm and more able to sleep. Doctors have used music therapy to help stroke, cerebral palsy and Parkinson patients improve. DRP. Suzanne Hasher says head trauma and dementia patients retain music ability because deep in our long-term memory is this rehearsed music. It is processed in the emotional part of the brain, the magical.Heres where you remember the music played at your wedding, the music of your first love, that first dance. Such things can still be remembered even in people with progressive diseases. It can be a window, a way to reach them. Negative Emotions and Fear Management * DRP. Kibitzing Eucharist, from the Medical Academy of Warsaw, has studied the effects of music when used for fear management in dental patients. He discovered that children who listened to 30 minutes of music preceding and following dental procedures were less likely to experience negative feelings.Another study, Quantification of the effects of listening to music as a noninvasive method of pain control, conducted in 1992 found that relaxing music helped to reduce anxiety and pain in patients undergoing certain medical procedures including painful homological procedures and pediatric surgical burn units. How Music Affects Us and Promotes Health Music is one of the few activities that involves using the whole brain. It is intrinsic to all cultures and can have surprising benefits not only for learning language, improving memory and focusing attention, but also for physical coordination and development.Of course, music can be distracting if its too loud or too Jarring, or if it competes fo r our attention with what were trying to do. But for the most part, exposure to many kinds of music has beneficial effects: 1 Music heals Effective therapy for pain educe both the sensation and distress of both chronic pain and postoperative pain. Listening to music can reduce chronic pain from a range of painful conditions, including osteoarthritis, disc problems and rheumatoid arthritis, by up to 21% and depression by up to 25%, according to a paper in the latest UK-based Journal of Advanced Nursing.Music therapy is increasingly used in hospitals to reduce the need for medication during childbirth, to decrease postoperative pain and complement the use of anesthesia during surgerys. There are several theories about how music positively affects perceived pain: * 1. Music serves as a distract * 2. Music may give the patient a sense of control * 3. Music causes the body to release endorphins to counteract pain * 4.Slow music relaxes person by slowing their breathing and heartbeat Reducing blood pressure ay playing recordings of relaxing music every morning and evening, people with high blood pressure can train themselves to lower their blood pressure and keep it IOW. According to research reported at the American Society of Hypertension meeting in New Orleans, listening to Just 30 minutes of classical, Celtic or raga music every day may significantly reduce high blood pressure. Medicine for the heart music is good for your heart. Research shows that it is musical tempo, rather than style.Italian and British researchers recruited young men and women, half of Noon were trained musicians. The participants slipped on head phones and listened to six styles of music, including rap and classical pieces, with random two-minute pauses. As the participants kicked back and listened, the researchers monitored their breathing, heart rates and blood pressure. The participants had faster heart and breathing rates when they listened to lively music. When the musical slowed, so did their heart and breathing rates. Some results were surprising. During the musical pauses, heart and breathing rates normalized or reached more optimal levels.Neither or not a person liked the style of music did not matter. The tempo, or pace, of the music had the greatest effect on relaxation. Speeds Post-stroke Recovery A daily portion of ones favorite pop melodies, classical music or Jazz can speed recovery from debilitating strokes, according to the latest research. When stroke patients in Finland listened to music for a couple of hours each day, verbal memory and attention span improved significantly compared to patients who received no casual stimulation, or who listened only to stories read out loud, the study reporters. Chronic headaches ; migraine remedy Music can help migraine and chronic headache sufferers reduce the intensity, frequency, and duration of the headaches. Music boosts immunity Music can boost the immune function. Scientists explain that a particular type of music can create a positive and profound emotional experience, which leads to secretion of immune-boosting hormones. This helps contribute to a reduction in the factors responsible for illness. Listening to music or singing can also decrease levels of stress-related hormone cortical.Higher levels of cortical can lead to a decreased immune response-24. Effects of music on the brain Music enhances intelligence, learning and IQ Ere idea that music makes you smarter received considerable attention from make you learn better. And research confirms this. Music has the power to enhance some kinds of higher brain function: * Reading and literacy skills 1-13 * Spatial-temporal reasoning-15 * Mathematical abilities-17 Even children with attention deficit/hyperactivity disorder benefit in mathematics tests from listening to music beforehand. Emotional intelligence Ere Mozart effect Earlier it has been thought that listening to classical music, particularly Mozart, enhances performance on cognitive tests. However, recent findings show that listening to any music that is personally enjoyable has positive effects on cognition. Music improves memory performance Ere power of music to affect memory is quite intriguing. Mozart music and baroque music, with a 60 beats per minute beat pattern, activates the left and right brain. The simultaneous left and right brain action maximizes learning and retention of information. The information being studied activates the left brain while the music activates the right brain. Also, activities which engage both sides of the brain at the same time, such as playing an instrument or singing, cause the brain to be more capable of processing information. Listening to music facilitates the recall of Informational. Researchers have shown that certain types of music are a great keys for recalling memories. Information learned while listening to a particular song can often be recalled simply by playing the songs mentally.Musical training has even better effect than Just listening to classical music. There is clear evidence, that Children who take music lessons develop a better memory compared with children No have no musical training. Note: For learning or memory performance, its important that music doesnt have a vocal component; otherwise youre more likely to remember the words of the background song than what youre supposed to be recalling. Music improves concentration and attention Easy listening music or relaxing classics improves the duration and intensity of concentration in all age groups and ability levels.Its not clear what type of music is better, or what kind of musical structure is necessary to help, but many studies have shown significant effects. Music improves physical performance Music improves athletic performance Choosing music that motivates you will make it easier to start moving, walking, dancing, or any other type of exercise that you enjoy. Music can make exercise feel more like recreation and less like work. Furthermore, music enhances athletic performances-8! Anyone who has ever gone on a long run with their pod or taken a particularly energetic spinning class knows that music can make t he time pass more quickly.The four central hypotheses explaining musics facilitation of exercise performance include: * Reduction in the feeling of fatigue * Increase in levels of psychological arousal Physiological relaxation response * Improvement in motor coordination Music improves body movement and coordination Music reduces muscle tension and improves body movement and coordination-26. Functioning in the rehabilitation of persons with movement disorders. Music helps to work more productively Fatigue fighter Listening to upbeat music can be a great way to find some extra energy.Music can effectively eliminate exercise-induced fatigue and fatigue symptoms caused by monotonous work. Keep in mind that listening to too much pop and hard rock music can make you more Jittery than energize. Vary what you listen to and find out hat type of music is most beneficial for you. You could try classical music one day, pop the next day and Jazz the third. Music improves productivity Many people like to listen to music while they work and I am certainly one of them. How about you? Did you know you can perform better at your work with music?Whilst there may be many reasons for wishing to listen to music in the workplace, it really improves your productivity! According to a report in the Journal Neuroscience of behavior and Physiology, a persons ability to recognize visual images, including teeters and numbers, is faster when either rock or classical music is playing in the background. Music calms, relaxes and helps to sleep Relaxing music induces sleep Relaxing classical music is safe, cheap and easy way to beat insomniac . Many people ho suffer from insomnia find that Bach music helps them.Researchers have shown that Just 45 minutes of relaxing music before bedtime can make for a restful nights. Relaxing music reduces sympathetic nervous system activity, decreases anxiety, blood pressure, heart and respiratory rate and may have positive effects on sleep via useless relaxation and distraction from thoughts. Music reduces stress and aids relaxati on Listening to slow, quiet classical music, is proven to reduce stress. Countless studies have shown that musics relaxing effects can be seen on anyone, including newborns. One of the great benefits of music as a stress reliever is that it can be used while you do your usual deeds so that it really doesnt take time. How does music reduces stress? * Physical relaxation. Music can promote relaxation of tense muscles, enabling you to easily release some of the tension you carry from a stressful day. * Aids in stress relief activities. Music can help you get into the zone when practicing yoga, self hypnosis or guided imagery, can help you feel energize when exercising and recover after exercising, help dissolve the stress when youre soaking in the tub. Reduces negative emotions. Music, especially upbeat tunes, can take your mind off Nat stresses you, and help you feel more optimistic and positive. This helps release stress and can even help you keep from getting as stressed over lifes little frustrations in the future. Researchers discovered that music can decrease the amount of the cortical, a stress-related hormone produced by the body in response o stress. Music improves mood and decreases depression Prescription for the blues Musics ability to heal the soul is the stuff of legend in every culture.Many people find that music lifts their spirits. Modern research tends to confirm musics psychotherapeutic benefits. Bright, cheerful music (e. G. Mozart, Vivaldi, bluegrass, Nays Music Can Mess With the Human Brain ay: C. Seville, Kathy Benjamin February 11, 2011 1,619,046 views The entire reason music exists is because of its almost magical ability to push your buttons. An upbeat song gets you going, a sad song makes you cry and drink. But the more science tidies musics effect on the human brain, the more bizarre things we discover.For instance It Changes Your Ability to Perceive Time old music the stuff you hear on the line when you call everyone from the bank to {our local bail bond agency didnt fall into Americas phone lines by accident. Its designed specifically to reduce the amount of time you think youre waiting, so that [Oer less likely to hang up in anger. Other places that involve waiting, such as doctors offices, use a similar trick. Time shrinkage is also the aim of most retail stores, which is why youll rarely enter a mall, supermarket or clothing store without earning some sort of music in the background.How the hell does music do that? Or understand why exactly music makes it seem like less time has passed, think of the human brain as a mountain lion that is eating a bag of money. It doesnt matter Nat the zookeepers distract it with food, shiny objects or Just shouting and yelling. All that matters is that they give another zookeeper the chance to sneak up and retrieve the money while the lion is busy deciding which one of them to eat. Similarly, En your brain is steadily distracted, youll be less likely to notice things around you in detail, and this includes the passage of time.Our brains have limited input capacity, and when something else is using up that capacity, were less likely to think things like, Ive been standing in line to get Richard Molls autograph for three goddamn hours or Do I really need t his Garfield alarm clock? But it works the opposite way, too. In some situations, listening to music can actually expand perceived time. For example, listening to music while performing tasks that require concentration will usually cause us to overestimate the amount of time that has passed.The theory is that as your mind switches back and forth between perception f the music and concentration on the challenging tasks, it forms separate events, or distinct memories. When your brain thinks about what youve been doing for the past hour, youll remember more of these events and recall that the hour was quite long. Experiments have found that time also expands when were listening to familiar music that we dislike. When we hear the opening chords of a song, our brain remembers the whole thing and immediately skips ahead and plays it mentally.This fake mind-music is extremely vivid, working on exactly the same parts of the brain as actual music does. So the effect is that you take a few moments to vividly imagine that youre sitting through five minutes of that damn New Radicals song before you come back to reality only to r ealize that you still actually have to sit through it. #4. It Taps Into Primal Fear K, imagine how you would sound for a second if you saw your friend Jason across the street and wanted to get his attention by yelling his name.Now imagine you see {Our friend Jason across the street, suddenly realize a car is careening down the road about to hit him, and shout his name to warn him. Despite the fact that you are different. Human beings have a very good, very nuanced sense of what kind of noise indicates a greeting and what kind of noise indicates you are about to be mauled by honey badger. And that sense is being used against you in every scary movie you have ever seen. There is a reason that horror films scare the crap out of us, and its not Just the creepy settings, dramatic buildup and sudden reveal of the bad guy RIGHT BEHIND YOU. Its the music. How the hell does music do that? There are certain sounds that humans will automatically associate with sudden and painful death because they tap into our evolutionary fear of the screams of other animals (and other human beings). Screams of fear in almost any animal are made Jp of what scientists have dubbed discordant noises. Any noise that makes you feel ere unpleasant falls into this category. We know if we hear other living things making those discordant noises that we have to get the buck out, because something bad is going to happen.Movie directors know this and make good use of it when deciding on the score for a film. That dramatic buildup and subsequent scary reveal IS almost always accompanied by really freaky music or somebody screaming his ass Off (or both). But this technique is hardly limited to horror movies. For instance, in his original draft of The Social Network, Andy Sorting wanted a song called Love of the Common People to play over the opening credits scene. Heres what that would have looked like: That poppy calypso music makes you feel that everything is dandy.Sure, Mark Seersucker has Just been dumped, but its all K! Hes running through the Harvard campus and is about to invent Faceable and become a billionaire. Hay! Listen to that lower-level background music throughout. It sounds like random, angry notes played behind a simple piano tune, and those notes are creating discordant sound. Suddenly youre apprehensive, feeling like something really bad is about to happen Were talking getting sued for $64 million bad). So next time youre getting a little too freaked out by a movie, remember that muting the television is a far better decision than looking away. 3. It Makes You Stronger Its no secret that many people prefer to listen to music when they work out. But music doesnt Just make physical activity more pleasant it actually makes our hysterical performance measurably better. When listening to music, people are able to hold heavy weights for longer than when theyre standing in silence. They can also omelet sprints in smaller amounts of time and are even able to reduce their oxygen intake. How the hell does music do that? Similar to the time-perception effect we referenced above, one element is Just plain old distraction. Obviously, if your mind is listening to music, its not thinking about how much your legs hurt or how much longer youve got to run before the treadmill makes that final beeping noise. But theres much more to it than that. First, theres synchronicity. When you match your movements to a steady musical tempo, you spend less time and effort on the inefficient slowing down and speeding up that appends when youre going by your own rhythm. Music also increases the incidence of flow states states of meditation-like calm in which everything works right for an Ho feel less pain.Patients listening to music after surgery need less sedatives, report less pain and have lower blood pressure. As if thats not impressive enough, doctors have found that specially selected melodic music dramatically reduces stress n patients during unseated brain surgery. In some cases, music caused patients to relax so much that many of them fell into a deep sleep, while people sliced into their exposed brains with bucking scalpels. And even if youre lucky enough to be asleep during surgery, theres a good chance the doctors working on you are listening to music, since most surgeons believe it improves their performance, too.So the next time youre about to go under a general anesthetic, consider the fact that the guy Ninth the scalpel might soon be timing his incisions to Whitewashes. #2. It Changes Your Drinking Habits Did you ever wake up in the back of a taxi after a long night of tossing down cognac and prune Juice and wonder how your pants got replaced by a thick but clumsily applied coat of colorful body paint? Well, now theres something to blame it on asides your bad childhood: music. What they play in the bar doesnt Just affect how much you drink, but what you drink.How the hell does music do that? Did you know you can make a person buy more expensive wine Just by playing classical music? Experiments prove it. It makes people feel like theyre in a wine commercial or in a movie depicting refined, snooty rich people. K, that one sort of makes sense we doubt anyone ever drank Wild Irish Rose while listening to Vivaldi. But in another blind study, different types of music playing in the background caused drinkers to change how theyd described the drinks they already had.Laid-back music led people to rate drinks as mellow, and upbeat music resulted in more people calling their drinks refreshing. Even stranger, in another study researchers placed German and French wines in supermarkets, with small flags next to each display so customers could tell which countries they came from. They then played some unobtrusive international music in the background. When German music was played, the percentage of German sales rose, and vice versa. This wasnt because customers thought to themselves, Ah! Germany! I will celebrate the Fatherland with some nice wine!Questionnaires showed that customers couldnt recall what type of music was playing and thought theyd chosen a particular wine simply because theyd felt like it. The people selling you the drinks know all of this stuff or at least, the successful ones do. Weve pointed out before that bars and nightclubs often play fast music to increase alcohol-based profit. But other establishments, particularly upscale restaurants, prefer slow, relaxing music, which, believe it or not, can also make you drink more. The tempo of music is linked to your bodys arousal level, or the speed at which your nervous system operates.Fast music heightens arousal :he), so patrons will do everything more quickly, including eating and drinking and leaving their infant by the salad bar. Which is good for a restaurant owner if hes Just concerned with getting you out the door so he can serve more (and presumably better) people. On the other hand, slower music means that you eat at a more leisurely pace. Maybe youll even stay to chat with your companions after youre done Ninth your meal. All this time passing means youre likely to buy more drinks every time the waiter comes around to ask, and at a restaurant thats charging $70 a bottle,