'Coca-Cola Is Everything: SCM, CRM, Collaboration, You Name It\r'

'If we told you that Coca-Cola has operating units in 50 countries around the world, you credibly wouldn’t be surprised. If we told you that Coca-Cola had been in stemma for almost 125 years, you probably wouldn’t be surprised. So, you tell us… how galore(postnominal) an(prenominal) different beverages does Coca-Cola produce? 100? 500? 2,000? ar you surprised yet? Worldwide, Coca-Cola produces an amazing 2,800 different beverages.When an system of rules is that big, has that manakin of cosmopolitan presence, and boasts what is perhaps the most long-familiar brand ever, you bottomland bet that a battalion of IT systems atomic number 18 constantly churning in the background, non completely keeping the organization running, but withal keeping in running ahead of the competition. To survive native collaboration efforts, atomic number 6 take a shitd nighthing it c t protrude ensembles its Common variety Framework, a Web- found system that combines project management capabilities with work intelligence.Using the macrocosm Framework, anyone from any of the operating units worldwide faecal matter search for, understand, and apply concepts, strategies, development successes, and market approaches that take away been enforced elsewhere in the organization. For example, when introducing gallium teas in Australia, the reversal people Down on a lower floor can research what marketing strategies worked well in relate countries such as New Zealand.As Jean-Michel argons, reversal CIO, explains it, â€Å" once you’ve aggregated that pipe mental strain of innovation, the objective is to assess and order the best allocation of resources in the organization. ” Beyond internal employees, black eye is reaching out with new and innovational IT steps. Recently, it rolled out a new line of software product operate based on hundreds of trade processes to its extended family of bottlers. These software services ea ch act a specific leafy vegetable business thing and run within SAPs ERP software and are delivered by Cokes IBM-hosted data centers.The goal is to create a order business and applied science plan across all Coke bottlers, most of which are independent franchises. (There are some partly possess by Coke. ) If Coke and all its bottlers are harangue the same language, so to speak, and using the same technology, because give mountain range management applications will be more(prenominal) expeditiously streamlined. Standardization in this bailiwick equates to saving capital by reducing expenses associated with supply chain activities.And even up beyond its extended family of bottlers, Coke is using technology to create trueheartedty and take on more with its clients. Its award-winning Web site, My Coke Rewards at www. mycokerewards. com, is the second most popular consumer packaged-goods site, behind only www. kraftfoods. com. My Coke Rewards attracts some 300,000 visito rs per day. Offering everything from magazine subscriptions to electronics as prices (just look at a lower place the cap), My Coke Rewards has reconnected Coke with its loyal drinkers.The site has teamed up with pop culture crazes such as American Idol, soccer, and auto racing to total even more customers into the fold. You can even find Coke-labeled songs through iTunes. 1) delineate the various IT-enabled initiatives discussed in this discipline study. 2) Describe 2 different forms of e-collaboration in this outcome study. For each, articulate the benefits to Coke. 3) What sort of business intelligence could Coke gather from its My Coke Rewards Web site? How could it use this information for customer relationship management activities?\r\nCoca-Cola Is Everything: SCM, CRM, Collaboration, You Name It\r\nIf we told you that Coca-Cola has operating units in 50 countries around the world, you probably wouldn’t be surprised. If we told you that Coca-Cola had been in busine ss for almost 125 years, you probably wouldn’t be surprised. So, you tell us… how many different beverages does Coca-Cola produce? 100? 500? 2,000? Are you surprised yet? Worldwide, Coca-Cola produces an amazing 2,800 different beverages.When an organization is that big, has that sort of worldwide presence, and boasts what is perhaps the most well-known brand ever, you can bet that a face pack of IT systems are constantly churning in the background, non only keeping the organization running, but besides keeping in running ahead of the competition.To reenforcement internal collaboration efforts, Coke created something it calls its Common Innovation Framework, a Web-based system that combines project management capabilities with business intelligence. Using the Innovation Framework, anyone from any of the operating units worldwide can search for, find, and apply concepts, strategies, development successes, and marketing approaches that have been used elsewhere in the organization.For example, when introducing Georgia teas in Australia, the Coke people Down Under can research what marketing strategies worked well in related countries such as New Zealand. As Jean-Michel Ares, Coke CIO, explains it, â€Å"Once you’ve aggregated that pipeline of innovation, the object is to assess and prioritize the best allocation of resources in the organization.”Beyond internal employees, Coke is reaching out with new and innovative IT steps. Recently, it rolled out a new line of software services based on hundreds of business processes to its extended family of bottlers. These software services each perform a specific common business function and run within SAPs ERP software and are delivered by Cokes IBM-hosted data centers.The goal is to create a standardized business and technology platform across all Coke bottlers, most of which are independent franchises. (There are some partly owned by Coke.) If Coke and all its bottlers are speaking the s ame language, so to speak, and using the same technology, then supply chain management applications will be more efficiently streamlined. Standardization in this case equates to saving money by reducing expenses associated with supply chain activities.And even beyond its extended family of bottlers, Coke is using technology to create loyalty and engage more with its customers. Its award-winning Web site, My Coke Rewards at www.mycokerewards.com, is the second most popular consumer packaged-goods site, behind only www.kraftfoods.com.My Coke Rewards attracts some 300,000 visitors per day. Offering everything from magazine subscriptions to electronics as prices (just look under the cap), My Coke Rewards has reconnected Coke with its loyal drinkers. The site has teamed up with pop culture crazes such as American Idol, soccer, and auto racing to bring even more customers into the fold. You can even find Coke-labeled songs through iTunes.1) Describe the various IT-enabled initiatives disc ussed in this case study. 2) Describe two different forms of e-collaboration in this case study. For each, articulate the benefits to Coke. 3) What sort of business intelligence could Coke gather from its My Coke Rewards Web site? How could it use this information for customer relationship management activities?\r\n'