Global Strategy - Thai Airways International

1. Introduction\n Siamese Airways Inter subject field (abbreviation siamese connection) is the international and national carrier of Tailand. It has regional, domestic and world-wide flights from its headquarters in cap of Thailand to different major destinations deep down Thailand and around the world. Actually, it was established in 1960 as a formulate venture company amongst SAS (Scandinavian Airlines Systems) and TAC (Thai Airways Company), Thailands domestic carrier. After it had capital participation partnership with the SAS for 17 years, Thai government obstinate to buy out SAS holding. Thai Airways International was Star Alliances portion in 1997 and merge with a domestic airline TAC in 1998. Besides, Thailand was liberated from other nations domination, consequently changed the create of the country from Siam to Thailand (Thai stands for granting immunity and Thailand means Land of the granting immunity ) in 1238 therefore the companys name means the national a irline of Thailands Kingdom in any Thai or position (Frynas and Mellahi 2011). The purpose of this report is to dissect Thai Airways International, including external and inhering environments, business strategy, financial performance, strategical options and recommendations for change.\n\n2. External Environment depth psychology\n2.1. PESTEL Analysis\n2.1.1. semipolitical \nPolitical factors are how and to what degree does Thai airways intervenes in the economy. Specifically, political factors allow in areas such as revenue enhancement policy, labour law, environmental law, work restrictions, tariffs, and political stability by Tai airways Recently THAI airways stated that the growing economy will boost endure and passengers if Thailand has no political problems.\n\n2.1.2. sparing \nEconomic factors include economic growth, pertain range, exchange rates and the inflation rate of THAI airways. These factors have major impacts on how businesses operate and make dec isions. For example, interest rates affect THAIs live of capital and therefore to what ex...