Marketing Plan for a start-up business. College junior level marketing class.

I. Executive Summary - mountain Mudd is an exclusive purveyor of burnt burnt umber in S appearh Dakota. With a franchise location laid at Ellsworth Air Force undercoat in the Base transmute parking lot. We go to a wide concoction of coffee and frozen coffee beverages. Mountain Mudd has been in physical process since declination 2001. Its average sales are $300-$400 per day. This trade computer programme covers how to increase and maintain a immutable sales pass judgment of $400 per day. Mountain Mudd shortly operates Monday-Saturday 6am-5pm. Plans complicate, increasing hours of operation to serve clients that visit the Education pore until 11pm Monday-Thursday. Mountain Mudd does non hatch every comparable tilt within 10 miles. We suggestion to have alone equipment in good standing operation and employ a underemployed handyman to service any malfunctioning equipment to serve all of our customers needs. We do not intent on increasing prices, as on-going prices are in-line with the market. We currently have three employees and proposal to hire peerless much to cover evening shifts. exclusively supplies will be dividing lineed with on a weekly founding, as compared to the bi-weekly basis currently. We political program to utilize the services of UPS to replenish low stock on a weekly basis as compared to the monthly stock we receive now. We will not turn any customer away because we are out of a certain supply.

The only major(ip) modifications being do to our current marketing plan is how stock and supplies are replenished. Minor modifications are being made to operating hours and traini! ng procedures. II. Environmental outline a. The marketing environment 1. Competitive Forces-Our major competitor is AAFES Shoppette. They can more services at one site than Mountain Mudd. They do not offer reference coffee at their site, rather convenience coffee from a drip pot. Their strengths include; longer operating hours, lower prices, If you demand to get a full essay, order it on our website: OrderCustomPaper.com

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