Analysis Of Cool King

AHMEDABAD INDIAN INSTITUTE OF MANAGEMENT cool down King Limited: To be or not to be in Window Air-conditioner livestock of merchandise? The window air-conditioner calling sector provides a fabulous business hazard for us to lodge high revenue harvest-home and intensify profitability. However, this immature-sprung(prenominal) business should be conducted on an entirely kind set of rules framed by competition and technology evolution. We beseech to fundamentally change and succuss ourselves to effectively compete in this reinvigorated (product oriented) business. The implications of such a change to our existing portfolio of businesses should be carefully evaluated before we find out to venture on this saucy business opportunity. It is precisely this handicraft off required in our approach to business combine with a careful conception of opportunities and associated risks that would determine our presence or absence in the new business opportunity. Chairman and CEO, chill King Limited Product, Industry Characteristics, and lead Drivers Market Size: The Indian air-conditioner market in 2002 was estimated to be Rs. 3,300 crore growing at 20-25 % annually. Of these, aboriginal air-conditioner, including packaged and ducted air-conditioner systems, was just about Rs.

1,300 crore and the window and split air-conditioners market was around Rs.2,000 crore. Players: The industry consisted of three kinds of companies: MNCs, Indian companies and unit assemblers. The MNCs included Carrier, Hitachi (with Amtrex) and Fedder Llyod. The tip Indian companies were Voltas, Amtrex, Shriram, Godrej, Blue hotshot and Videocon. While the MNCs sold on brand and premium image, the Indian companies sold on open credibility. The assemblers (usually regional players) competed on primer coat with an acceptable quality. The assemblers accounted for more than 50% market share. Tax arch: Air-conditioner (AC) was considered a luxury product, and because subjected to high duty structure. The appreciation of excise...If you want to get a full essay, order it on our website: Ordercustompaper.com

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