Marketing Reflection Paper Essay

Marketing is a major component for to the highest degree business in the United States but is only just rise to take hold in the health care field. Within the healthcare sports stadium the concepts of market has taken a long clock to develop. In the new 1970s Evanston Hospital in Illinois was the first infirmary to hire a selling person for healthcare. We are straight in the early twenty-first Century and healthcare merchandising is going full steam ahead. The direct of this essay is to examine some of the healthcare marketing proficiencys and its possible bushel on healthcare guideers.General OpinionI bring on only been working in the healthcare industry for ab expose seven years. Of the seven years, I worked fiver of them in one large medical center in a local anesthetic town. Marketing was never a part of my vocabulary until recently. I honestly didnt pay too much attention to publicise campaigns until I started working for Saint Francis Medical Center in curtain G irardeau, Missouri. Mass communication was and still is a major marketing proficiency that Saint Francis uses. A day doesnt goes by that you will not see the Medical Minute spot on the local video stations.Shortly after Saint Francis started using this technique, three other local hospitals developed their own television campaigns. Even though some spate may get tired of the constant bombardment of these TV commercials, I accept that they may save lives as good as heighten more than business for the hospitals. As quoted by Wagner, Fleming, Mangold, and Laforge (1994), a 46-year old manly wrote to a local hospital thanking them for saving his life through their TV campaign on the signs of heart attacks. From this campaign, this individual was able to identify that he was having a heart attack at which time he went lawful to the emergency room.Another technique that Saint Francis used was the We Care campaigns. tally to Beckham (2001) the We Care campaign was listed under the section What Hasnt Worked of his article. Beckham claimed that consumers are more concerned with competence and results than whether the hospital cares or not. In my opinion, I would have to agree with this concept. Yes, Saint Francis did care, but is the service good? I believe that the TV campaigns are more successful as a marketing tool than wearing buttons reading We Care.Are Current Marketing Techniques bear upon ConsumerTrends?The answer to this question is hard to pin down at this gratuity in my current opinion.According to Beckham (2001), some marketing strategies worked better than others. fix is one technique where an organization/hospital creates an image of clinical competence. Becham claimed that localisation required more than advertising and facilities there had to be underlying capabilities, and evidence, to abide up the claims. Another technique that Becham outlined in his article was missionary Work, which is used when a physician cannot compete with his lo cal hospital physicians and goes out into the countryside and builds relationships with the primary care physicians for referrals. This proved to be a successful technique being used.I do believe that the new techniques such as the ones mentioned above have or will affect consumer trends. The technique that I believe affects the most is the missionary work technique. There was a time when consumers believed that the only healthcare available to them was the primary care physician deep down their dwarfish countryside communities. Now with the relationships that are being built between the local physicians and the small countryside physicians, more specialized healthcare can be offered/provided to the citizens of these small communities. Thus, the trend of only using the local hometown physician has changed.Negative force on Healthcare WorkersI am sure some healthcares workers can be found that do not believe there is a disconfirming rival from the techniques being used within he althcare. However, I believe there are some. Take for instance the technique outlined by (Wagner, Fleming, Mangold, & Laforge, 1994) of the marketing technique of building image and not on increasing strike for services. The negative impact that could be realized here is losing consumer business because consumers postulate to know more about the services provided to meet their needs than the hospital image. One hospital was quoted as having to shut its doors because of this type of marketing technique. The impact here is loss of jobs for the staff members of the hospital.A positive impact would be due to the technique that was listed as under thesub-title What Worked in the article scripted by Beckham (2001). When the techniques work, everyone benefits because the consumer is satisfied and will continue to use the services, as well as, refer their friends to the hospital/clinic.ConclusionUnlike prior to the late 1970s marketing is now considered one the most important aspects of h ealthcare. There are many marketing techniques used today in which some have proven to work and others not so well. The main point to remember is there has to be a complete understanding of the background and foundation that identifies the importance of marketing. The overcompensate people need to be hired as marketing staff. If the wrong person is selected, not only will business fail, but healthcare workers would be affected as well. Marketing is good, it just has be worked decently for all to benefit from it.ReferencesBeckham, C. (2001, Jul/Aug). 20 years of healthcare marketing. Health assembly Journal, 44(4), 37-40. Retrieved June 29, 2008, from ProQuest database.Wagner, H. C., Fleming, D., Mangold, W. G., & Laforge, R. W. (1994). Relationship marketing in healthcare. Journal of Healthcare Marketing, 14(4), 42-47. Retrieved , from EBSCOhost database.