Evolution of Escalator and Elevator Advertising

Evolution of moving staircase and Elevator AdvertisingIn a noisy, media satu postd and distracted consumer environment, the cosmetic surgery and moving stairway advertisements ignites curiosity and fires demand for guest strike outs through integrated alternative marketing technologies that authentically engage and truly influence consumers.It work in abeting clients r each(prenominal) consumers, surprising and unconventional charges.The companies should rejoinder benefit of rhytidoplastys by marketing their products and services. The elevator is ever crowd with populate, and these concourse may be one day ordain be a potential customers because of that advertisements. the elevator is transferring people every day. In more(prenominal) or less cases the transferring will continue 24/7 now in the twenty-first century the elevator advertisements is a successful prick for advertisement. In my mind, its the close stiff marionette in the novel century. Because in t he recent days, some people espically the young peopleDont like to read, watch the usuall advertisements and listen to tuner advertisment. The elevator advertisements should be yeasty and attracting in the way that will defend the people attention. In Saudi Arabia these kinds of advertisements ar non popular. The elevator advertisements argon non costly and actually it is a cost in force(p). In my opinion if use propably, it will make a reveloution in the advertisement world. A few numbers of researches has been conducted about this result. The elevator advertisement is a strong rotating shaft for attracting the people. Because they dont have any alternatives except looking to your advertisment. So in that location is no run away from getting the idea of your advertisment.Type of elevator advertismentsOutside door denoteInside the elevator use brochoures or paintingOutside (outdoor) mediaInside (indoor) mediaSounds (inside the elevator)On the elevator buttons (outside and inside) seminal and modalityrnistic advertisments (costly).Outside (door)We had put a media advertisments outside the elevator during the waiting condemnation ( plosive consonant) for the elevator to come and transfer them. The survey shows that the majority of people ar looking to the elevator advertisment and the media which we had put it in that location.The survey shows that the majority of people be looking to the elevator advertisment and the media which we had put it outside the elevator during the waiting snip ( design) for the elevator to come and transfer them. So their eyes argon always looking to the elevator door. Therefore, why we cant use this powerful tool and in my opinion the most effective tool to market our products or services.(inside)The majority of people show that they get board in the period of transfering. So why cant we give them something interest like a media with music inside the elevator. Or we make the elevator more interesting with colou rs and brochures. Also in a survey we put an avertisment for a famous product in the elevator for the sake of the research and we asked each one of the respondents wheather it got their attention or not. And 93% of them saw that advertisments. So thither is no run away from seeing the advertisment. And when we put a polished screen for the media, it shows that 98% of the sample responds to that.( escalator ad)The majority shows that the escalator announce is very attractive and it attract the eyes.Types of escalator advertisingThere are umteen creative types of the escalator advertising and the most attractive on areBeside the escalator victimization a brochoures or any type of advertisments amongst the esclators using painting or drowingOn the escalator floor ( step) using a creative pictures on each one of the escalator travelAdvertising using the media (TV) on the top of escalator in the way of going up or going down.Using the sound advertising between the way of transferin g (it is not very effective)In the entrance and the go through of the essclatorOn the escalator banisters (it enables advertisements, dirting, and other non mutantctional communion physical to be easily applied to escalator handrails.)Also the escalator and the elevator are usually crowded and the riders are always changing, so your advertising will be for a different variety of people and different kinds of people with different ages and in like manner with different classes. So you will market you products or services for all the types of the people using an affordable and powerful tool for getting the riders attentions.What moving stairway Owners GainIncreased tax income at peripheral costUtilization of previously unproductive structuresBetter communication with ridersenhance location aesthetics and ambiance, leading to stronger customer relations and increased ridershipminimal involvement from escalator proprietorWhat the Riders gainImproved escalator mienMore interest ing environmentsSource of food for thoughtAntimicrobial protection for handrails, giving riders a sense of comfort and limiting riders exposure to hereditary diseaseWhat the Advertisers gainOpportunity to capture public attention with brand-new advertising platformMarketing avenue provides exalted school-impression frequencyInnovative ad placement to beat other marketing noiseNew mode of marketing to drive client buzzLong impression period as average rider is on escalator for 30 seconds spectacular medium for viral marketing(it enables advertisements, shoping, and other decorative communication material to be easily applied to escalator handrails. Easily communicate with riders at shopping malls, transit systems and airports during average rides of 30 seconds.)MethodologySampling 571 in the major cities of Saudi Arabia197 In the western neighbourhood (Jeddah, Makkah, Al Madinah and Al Taif)123 in the middle region106 in the eastern region86 in the northern region59 in the sou thern regionThe unit of analysis will be the people who are using the elevators and escalators regularly such as the people who are working in the shopping malls, airports, office building and hotels in the most crowded and busiest places.A questionair was employ to collect the data from the respondents.The people who are going to take the left will be extracted by this Ideas and creativety. In the short measure those advertisments will push them to read, see or listen to the advertising. Mostly the reverberate in the elevator was catch the attention of the riders and they spent time for reflection themselves.sometimes they will spent time watching the riders shows, looking to the floor screen in the elevator or seeing the people faces.It is the most effective for attracting the customers attention. Simply the riders are the stressed audience and they are surrounded by this media to entertain them. it is the key for a successful marketing. If used properly in the crowded elevato rs and escalator, it will be the most affordable and powerful tool for marketing you products or services.The most ideal locations for escalator and elevator advertisements (advertising) transferee hubs,convention centers,offices buildingshosbitals,hotels,department stores,airports,sports arenas,shopping malls and more.train stations,shopping centresIt is innovative and creativeIt is the best alternatives of other marketing strategies.Escalator Steps enables advertising, branding, and other decorative communication material to be easily applied to existing escalator steps.Easily communicate with customers in high density locations using this high impact medium.It is an innovative media solution.Why Advertising on Escalators?Benefits to Advertisers using Escalator Step AdvertisingMulti-Impact Impression Usage of Steps Escalator artwork will result in a high impact rate to pedestrians. Pedestrians will see as many as 50 steps as they ride escalators for over 30 seconds.Unrestricted Message length AapGlobal can tailor installation of graphic to popular escalator step models providing advertisers with large, high impact advertising spaces.High Impact twist point of purchase shoppers escalator step graphics do not compete with traditional media and capture audience attention before come in points of purchase.Targeted Escalator are usually located at points of purchase.Easy to recitation AapSteps fit easily in existing properties with minimal owner involvement.Non-Traditional AapSteps invites non traditional firms to place adverts in the out-of-home segmentIt is enjoyable up close or from a distanceBenefits to PropertiesAapStep is a unique, dynamic, scrolling advertising display which provides a source of incremental non-rental revenue while esthetically enhancing and modernizing a property.Companies can now put their advertisements in the hands of millions of economically active customers during average 30 second escalator rides.Escalator balustrade Ad vertising provides advertisers with an extremely effective new media, property owners with an additional revenue stream or branding opportunity and escalator riders with an engaging handrail that improves safety and comfort.The intelligent use of the elevators and taking benefits of the empty spaces.Your advertisments will procure your goals.Some of the ads are boring but these kinds of ads are different from others. It is not boringProperty ownersProperty owners have the opportunity to utilise Escalator or Elevator Media to generate new revenues from advertising gross sales, or as an effective way to increase internal branding or communication theory with escalator riders.As a new revenue streamEscalated Advertising, via merchandising Escalator or Elevator Media to advertisers, offers property groups the opportunity to generate straight advertising revenue with no risk.Advantages to Property ownersIn addition to make existing structures profitable, Escalator or the elevator Me dia, enhances the appearance, location aesthetics and also improves rider safety and comfort.For the companies which are always looking for highly effective and fresh media opportunities. Escalator and elevator Advertising provides a unique solution.the Creative looks on the elevator and escalator will really grabs peoples attentionEscalator and elevator Advertising dominates the environment, providing cut through even in a cluttered shopping centre.Reasons Escalator Handrail Media is a first picking for advertisers.Escalator Handrail Media offers significant advantages over traditional outdoor advertising. Benefits intromit30 seconds exposure to a captive audienceFrequently shoot mass audiences at targeted locations76% unprompted advertising recall30 meters of advertising that surrounds the consumerHands on advertising which is often unavoidable last to the point of purchaseEscalator and elevator advertising are perfective forIncreasing salesIncreasing foot concernIncreasing b rand exposureLaunching a new brandBuilding brand imageReinforcing other media at prime locationsDirecting escalator traffic flowWhat ever an advertisers goals Escalator and elevator advertising will help to achieve them.Escalator and elevator advertising is the perfect compliment to TV, marking and Radio, and is a must in any out of home campaign.It is fun and easy way to communicate, it can be used for branding, advertising or decoration.LimitationThere was a lack of information on this topic due to the fact that not much research as conducted on the elevator and escalator advertising. Hence secondary type sources did not elevate very precise information on this matter. Therefore, primary data skill methodologies like questionnaires and interviews had to be used in order to acquire the in demand(p) information in order to satisfy the research objectives.Although the ambient media field is starting to grow up and move away from the stunts that used to dominate, there are still a number of agencies with an eye for a considerable gimmick. Describes a number of outdoor innovations and explains that as consumers become more used to seeing advertising while they are out and about, outdoor companies are increasingly looking for opportunities to speak to the public when they least expect it. Comments on new technology such as digital escalator panels and elevator advertising.these new developments are only really working for entertainment brands at the moment.that are easier, quicker and cheaper to update, can be shared between more brands, offer flexibility in the messages that can be displayed and are by their nature more eye-catching.Esclator advertising allows extremely high visibility advertising in prime throughput locations enabling you to target shoppers, commuters, families and business people.It is a brand new opportunity.Elevator you can put a screen with a security camera to monitor what is going on in the elevatorNow there is a new media opportunit y, it is a dynamic new media that reaches the audience that always in demands. This media that teaches, moves and uniquely interact with its audience. It is an interactive, impactful and informative communicationSaudi Arabia community likes to explore and find the new things, the majority of the people there are economically active. It is a rich country and these kinds of advertising will be an opportunity for the companies which are looking for increasing their sales and marketing their products or services.You can put the advertising in the high traffic locations.